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HomePassive IncomeWells Fargo Analyst Buys 75 Chipotle Bowls to Take a look at...

Wells Fargo Analyst Buys 75 Chipotle Bowls to Take a look at Measurement


Chipotle has been underneath scrutiny by clients who accuse the chain of skimping out on portion sizes.

A brand new pattern even emerged on social media, the place clients will movie themselves ordering on the fast-casual chain to encourage Chipotle staff to provide them fuller bowls.

Associated: Chipotle’s Robots Can Make Nearly 200 Burrito Bowls an Hour

Now, a bunch of Wells Fargo analysts determined to settle the talk — by ordering 75 of the identical bowls at eight totally different NYC Chipotle places.

Led by analyst Zachary Fadem, the group of finance professionals ordered 75 bowls of white rice, black beans, rooster, pico de gallo, cheese, and lettuce.

Shocking nobody, the outcomes confirmed that portion dimension and weight of the bowls different considerably.

The median weight of the bowls was 21.5 ounces. Some places provided the bowl at a hefty 27 ounces whereas one other solely got here in at 14 ounces — all from the identical menu and ready in the identical means.

“Consistency different broadly, w/ some places serving bowls that weigh ~33% greater than different places (on equal orders); and the heaviest digital/in-store bowls weighing 87%/47% extra vs the lightest,” Fadem reported. “Whereas throughput is enhancing, order consistency stays a chance.”

In Could, Chipotle CEO Brian Niccol denied that portion sizes had reduced in size throughout an interview with Fortune.

“The parts haven’t reduced in size,” Niccol mentioned assuredly. “We at all times need to give individuals large parts that get them excited concerning the meals.”

Associated: Chipotle Rolls Out New Perks to Entice Gen Z Employees

Chipotle had a robust Q1 2024, with whole income reaching $2.7 billion, a 14% enhance from the identical time final 12 months. The chain additionally opened 47 new eating places within the quarter.

Chipotle didn’t instantly reply to Entrepreneur’s request for remark concerning portion dimension variability.





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